Privacy and cookies policy

Hello, good morning!

If you’ve landed here, it’s a sure sign that you value your privacy. We understand this perfectly, which is why we are providing you with a document in which, in one place, you will find the rules for the processing of personal data and the use of cookies and other tracking technologies in connection with the operation of the website efficientweb.pl .

If you have any doubts regarding the privacy policy, you can contact us at any time by sending a message to: biuro@wydajnyweb.pl .

#1: Who is the controller of your personal data?

The administrator of your personal data is EfficientWeb Sp. z o.o., ul. Krakowska 18D / 60, 35 – 111 Rzeszów, NIP: 5170409392, REGON: 386941226, KRS: 0000857597 .

#2: Who can you contact regarding the processing of your personal data?

As part of the implementation of personal data protection in our organization, we have decided not to appoint a personal data protection officer due to the fact that in our situation it is not mandatory. In matters related to the protection of personal data and broadly understood privacy, you can contact us by e-mail biuro@wydajnyweb.pl .

#3: What information do we have about you?

Depending on the purpose, we may process the following information about you:

name and surname,
residential address,
business address,
Tax Identification Number,
address email,
phone number,
data contained in e-mail correspondence,
details of orders placed in the online store,
bank account number,
address IP,
approximate location,
image (profile photo),
statistics related to received newsletters,
favorite email client,
interest in specific topics,
content of comments/opinions added on the website.

We have described the scope of processed data precisely in relation to each processing purpose. Information in this regard can be found later in this policy.

Moreover, we use tools that collect a range of information about you related to the use of our website. This concerns, in particular, the following information:

information about the operating system and web browser,
viewed subpages,
time spent on the website,
transitions between individual subpages,
clicks on individual links,
the source from which you go to the page,
the age range you are in,
your gender
Your approximate location limited to town.
Your interests determined by your online activity.

This information is hereinafter referred to as “Anonymous Information”.

Anonymous Information itself is not, in our opinion, personal data because it does not allow us to identify you and we do not compare it with typical personal data we collect about you. However, taking into account the rigorous case law of the Court of Justice of the European Union and the divided opinions among lawyers, we have also included in this privacy policy detailed explanations regarding the processing of this information as a precaution, in case Anonymous Information may be attributed to personal data.

Because Anonymous information is collected by external tools that we use (Google Analytics, Hotjar, Facebook Custom Audiences, Google Ads, Facebook Connect, YouTube, SoundCloud, Disqus), Anonymous Information is also processed by tool providers on the terms arising from their regulations and privacy policies.

The processing of Anonymous Information allows us to provide you with the ability to use the YouTube and SoundCloud player and Disqus comments embedded on blog pages. In addition, Anonymous Information is used for analytical, statistical and marketing purposes (creating Custom Audience Groups on Facebook, setting, targeting and directing advertisements).

Anonymous Information is also used by providers of individual tools to provide and improve services, manage them, develop new services, measure the effectiveness of advertising, protect against fraud and abuse, as well as personalize content and advertisements displayed on individual services, websites and applications.

#4: Where do we get your personal data?

In most cases, you provide them to us yourself. This happens when:

you register a user account,
you place an order,
you send a complaint or withdraw from the contract,
you subscribe to the newsletter,
you add a comment/opinion,
you contact us via e-mail,
you follow our social media profiles or interact with the content we publish on social media.

In addition, some information about you may be automatically collected by the tools I use:

the website and newsletter system mechanism collect your IP address,
the mechanism of the newsletter system collects information about your activity in relation to the content sent to you as part of the newsletter, such as opening messages, clicking on links, etc.,
Facebook Custom Audiences, including Facebook Pixel, Google Analytics, Google Ads, Hotjar, Facebook Connect, YouTube, SoundCloud and Disqus collect Anonymous Information related to your activities undertaken on the website.

#5: Is your data safe?

We care about the security of your personal data. We have analyzed the risks associated with the individual processing of your data and then implemented appropriate security and personal data protection measures. We constantly monitor the condition of the technical infrastructure, train staff, review the procedures used, and introduce necessary improvements.

#6: For what purposes do we process your personal data?

There is more than one of these goals. Below is a list of them, followed by a more detailed discussion. We have also assigned appropriate legal bases for processing to individual purposes:

user account management – art. 6 section 1 letter b GDPR,
order processing – art. 6 section 1 letter b GDPR,
recovering abandoned cart – art. 6 section 1 letter f GDPR,
handling complaints or withdrawal from the contract – art. 6 section 1 letter f GDPR,
newsletter service – art. 6 section 1 letter a GDPR and Article 6(1) 1 letter f GDPR,
comment handling – articles 6 section 1 letter f GDPR,
handling correspondence – art. 6 section 1 letter f GDPR,
fulfillment of tax and accounting obligations – art. 6 section 1 letter c GDPR in connection with the relevant provisions of tax law,
creating an archive for the possible need to defend, establish or pursue claims – Art. 6 section 1 letter f GDPR,
creating audience groups on Facebook – art. 6 section 1 letter f GDPR,
social media management – art. 6 section 1 letter f GDPR,
analysis and statistics using only Anonymous Information – art. 6 section 1 letter f GDPR,
own marketing using only Anonymous Information – art. 6 section 1 letter f GDPR,
ensuring the functioning of the YouTube and SoundCloud player, social plug-ins and Disqus comments using only Anonymous Information – Art. 6 section 1 letter f GDPR.

User account – details

When creating a user account, you must provide the data necessary to create an account: e-mail address and password. Providing data is voluntary, but necessary to create an account.

When editing your account data, you can provide your further details, in particular data that may be used when placing orders, such as name and surname, address of residence or place of business, NIP number, telephone number. When editing your account details, you can also set your avatar, e.g. a profile photo that includes your image.

If you create an account through integration with an account on a social networking site, based on your prior authorization, we will gain access to certain data collected as part of the account on the social networking site (name and surname, e-mail address, profile photo).

In addition, our system used to handle user accounts saves your IP number that you used when registering a user account.

You can modify the information about you provided to us when registering a user account at any time. However, if you have created an account using integration with an account on a social networking site, the data downloaded from that social networking site cannot be modified..

The data provided by you in connection with setting up an account is processed in order to provide you with an electronic service consisting in ensuring that you can use your user account. This service is provided on the basis of a contract concluded on the terms described in the regulations, which means that in this respect the legal basis for the processing of your personal data is Art. 6 section 1 letter b GDPR.

The data will be stored for the duration of the user’s account, and then until the limitation period for claims related to the user account service expires.

Orders – details

When placing an order, you must provide the data necessary for its implementation: e-mail address, name and surname, invoice details.

In addition, the system used to handle the order process saves your IP number that you used to place the order.

Each order is saved in the database, which means that your personal data assigned to the order is also accompanied by information about the order, such as the date and time of placing the order, order identification number, transaction ID, subject of the order, price, method and payment deadline, date and time. download purchased digital content.

Data collected in connection with the order is processed for the purpose of:

performance of a contract concluded by placing an order (Article 6(1)(b) of the GDPR),
issuing an invoice (Article 6(1)(c) of the GDPR in connection with the relevant provisions governing the issuance of invoices),
including the invoice in the accounting documentation and fulfilling other tax and accounting obligations (Article 6(1)(c) of the GDPR in connection with the relevant provisions regulating tax and accounting obligations),
inclusion in the archive for the purposes of any need to defend, establish or pursue claims (Article 6(1)(f) of the GDPR).

Order data is processed for the time necessary to complete the order and then until the limitation period for claims under the concluded contract expires.

Please also remember that we are obliged to keep accounting documentation, which may contain your personal data, for the period required by law.

You can access your order data at any time. However, correction of this data is not possible, except for a note or correction invoice if it was issued incorrectly. We would like to inform you that until the limitation period for claims under the contract expires, we have a primary interest in storing order data.

Abandoned cart recovery – details

If you start the ordering process but do not complete it, our system will note this fact and activate the abandoned cart recovery mechanism. This mechanism means that over a period of time we will send you messages reminding you that you can finalize your order. In this respect, we rely on our legitimate interest referred to in Art. 6 section 1 letter f GDPR. This interest consists in marketing its own products and services. You can object to receiving messages as part of the abandoned cart recovery mechanism by clicking on the appropriate link contained in the received message.

Complaints and withdrawals from the contract – details

If you file a complaint or withdraw from the contract, you provide personal data contained in the content of the complaint or declaration of withdrawal from the contract, which includes name and surname, residential address, telephone number, e-mail address, and bank account number. Providing data is voluntary, but necessary to file a complaint or withdraw from the contract.

The data provided to us in connection with submitting a complaint or withdrawing from the contract is used to implement the complaint or withdrawal procedure, and then for archival purposes, which is our legitimate interest (Article 6(1)(f) of the GDPR).

The data will be processed for the time necessary to complete the complaint or withdrawal procedure. Complaint documents will be stored until the warranty period expires. Declarations of withdrawal from the contract will be stored together with accounting documentation for the period required by law.

Newsletter – details

By subscribing to the newsletter, you provide your name and e-mail address. Providing data is voluntary, but necessary to subscribe to the newsletter.

In addition, the system used to handle the newsletter saves your IP number used when subscribing to the newsletter, determines your approximate location, the email client you use to handle e-mail and tracks your actions taken in connection with the messages sent to you. news. Therefore, I also have information about which messages you opened, which messages you clicked on links in, etc.

The data provided by you in connection with subscribing to the newsletter is used to send you the newsletter, and the legal basis for their processing is your consent (Article 6(1)(a) of the GDPR) expressed when subscribing to the newsletter.

When it comes to the processing of information that does not come from you but was collected automatically by the mailing system, I rely on my legitimate interest (Article 6(1)(f) of the GDPR) consisting in analyzing the behavior of newsletter subscribers in order to optimization of mailing activities.

You can unsubscribe from the newsletter at any time by clicking on the dedicated link in each message sent as part of the newsletter or by simply contacting me.

Despite unsubscribing from the newsletter, your data will still be stored in the database in order to identify the returning subscriber and possible defense of claims related to sending you the newsletter, in particular for the purpose of demonstrating the fact that you consented to receiving the newsletter and the moment of its withdrawal, which is our legally justified the interest referred to in Art. 6 section 1 letter f GDPR.

You can at any time modify your data provided for the purpose of receiving the newsletter by clicking the appropriate link visible in each message sent as part of the newsletter or by simply contacting me.

Comments/opinions – details

When adding a comment, you must provide at least username that will be assigned to the comment (the name may contain personal data, such as name or surname) and e-mail address. Providing this data is voluntary, but necessary to add a comment.

The comment system is operated by a third-party provider – Disqus, Inc. Use of the comment system is subject to Disqus’ terms and conditions and privacy policy. Disqus is an independent entity, independent of us, that provides services to you electronically and processes your personal data in connection with the use of these services. You can use the Disqus system without having to create a user account or as a registered user after prior registration – the decision in this respect is yours.

The comment you added along with your data made public in the Disqus settings will be visible on the website. You can modify or delete your comment at any time.

The legal basis for our processing of your personal data in the case of the comment system is the legitimate interest referred to in Art. 6 section 1 letter f GDPR, which in this case involves operating the comment system.

Correspondence handling – details

When contacting us via e-mail, you naturally provide your personal data contained in the correspondence, in particular your e-mail address and name and surname. Providing data is voluntary, but necessary to establish contact.

In this case, your data is processed for the purpose of contacting you, and the basis for processing is Art. 6 section 1 letter f GDPR, i.e. our legitimate interest. The legal basis for processing after the end of contact is also our legitimate interest in archiving correspondence for the purpose of ensuring the possibility of demonstrating certain facts in the future (Article 6(1)(f) of the GDPR).

The content of correspondence may be archived and we are unable to clearly determine when it will be deleted. You have the right to request the history of your correspondence with us (if it was archived), as well as to request its deletion, unless its archiving is justified due to our overriding interests, e.g. defense against potential claims from you.

Tax and accounting obligations – details

If we issue an invoice to you, it is part of the accounting documentation, which will be kept for the period required by law. In such a situation, your personal data are processed in order to fulfill our tax and accounting obligations (Article 6(1)(c) of the GDPR in connection with the relevant provisions regulating tax and accounting obligations).

Archive – details

As part of the description of the individual purposes of personal data processing, we have indicated the deadlines for storing personal data. These terms are often related to the archiving of specific data in order to ensure the possibility of demonstrating specific facts in the future, reconstructing the course of cooperation with the client, exchanged correspondence, defending, determining or pursuing claims. In this respect, we rely on our legitimate interest referred to in Art. 6 section 1 letter f GDPR.

Audience groups – details

Your e-mail address stored in the newsletter or store database may be sent to Facebook in order to create a group of advertising recipients using this e-mail address.

When using this feature, the email address is hashed before being sent to Facebook to create an audience.

The email address will be used in the matching process conducted by Facebook.

Facebook does not share your email address with third parties or other advertisers and deletes your email address immediately after the matching process is completed.

Facebook has implemented processes and procedures to ensure the confidentiality and security of the e-mail address sent to it and the set of Facebook user identifiers constituting the recipient group created using the e-mail address, including by using technical and physical security measures.

Creating a group of recipients of Facebook ads using your e-mail address constitutes our legitimate interest referred to in Art. 6 section 1 letter f GDPR. You can object to the use of your e-mail address for this purpose at any time, just write to us about this at: biuro@wydajnyweb.pl .

Social media – details

If you follow our profiles on social networking sites or interact with the content we publish on social media, we naturally see your data, which is publicly available in your social media profile. We process this data only within a given social networking site and only for the purpose of operating a given social networking site, which is our legitimate interest referred to in Art. 6 section 1 letter f GDPR.

Your use of social networking sites is subject to the regulations and privacy policies of the administrators of these sites, and these administrators provide you with services electronically, independently and independently of us.

We encourage you to use social networking sites consciously and take care of your privacy there, in particular by carefully selecting the content you publish and managing your privacy settings.

Analysis and statistics – details

We conduct analytical and statistical activities using Google Analytics, Facebook Pixel and Hotjar. As part of analytical tools, we only have access to Anonymous Information.

As we mentioned earlier, Anonymous Information itself is not, in our opinion, personal data because it does not allow us to identify you and we do not compare it with typical personal data we collect about you. However, taking into account the rigorous case law of the Court of Justice of the European Union and the divided opinions among lawyers, we have also included in this privacy policy detailed explanations regarding the processing of this information as a precaution, in case Anonymous Information may be attributed to personal data.

We base the processing of Anonymous Information on the legitimate interest referred to in Art. 6 section 1 letter f GDPR. The legitimate interest consists in creating, viewing and analyzing statistics related to user activity on the website in order to draw conclusions allowing for subsequent optimization of the website.

Details related to Google Analytics and Hotjar are presented in the sections devoted to these tools when describing cookies. Facebook Pixel operates using cookies detected as Facebook Custom Audiences, so details related to it are presented in the section dedicated to Facebook Custom Audiences when describing cookies..

We are unable to provide you with access to Anonymous Information about you because we are unable to attribute any Anonymous Information to any specific user. From the level of Google Analytics, Hotjar and Facebook tools, we only have access to a set of statistics and information not assigned to specific people.

However, you can object to the processing of Anonymous Information about you by disabling Google Analytics, Hotjar and Facebook Custom Audiences cookies in the cookie settings by clicking the link in the relevant content in the footer of the website.

Own marketing – details

We conduct marketing activities using Facebook Custom Audiences, including Facebook Pixel and Google Ads. As part of marketing tools, we only have access to Anonymous Information.

We base the processing of Anonymous Information on the legitimate interest referred to in Art. 6 section 1 letter f GDPR. The legitimate interest consists in creating Custom Audience Groups based on Anonymous Information and targeting ads on Facebook and within the Google Ads system based on Anonymous Information, which are part of the marketing of own products and services.

Details related to Facebook Custom Audiences and Google Ads are presented in the sections devoted to these tools when describing cookies.

We are unable to provide you with access to Anonymous Information about you because we are unable to attribute any Anonymous Information to any specific user. From the Facebook and Google tools, we only have access to a set of statistics and information not assigned to specific people.

However, you can object to the processing of Anonymous Information about you by disabling Facebook Custom Audiences and Google Ads cookies in the cookie settings by clicking the link in the appropriate content in the footer of the website.

Additional tools – details

We embed videos from YouTube and audio recordings from the website on the website SoundCloud, we use social plugins and Disqus comments. All of these tools process Anonymous Information.

We base the processing of Anonymous Information on the legitimate interest referred to in Art. 6 section 1 letter f GDPR. The legitimate interest in this case consists in ensuring the possibility of using additional functions on the website – player, social plug-ins, comment system.

Details related to YouTube, SoundCloud, Disqus and social plug-ins are presented within the section dedicated to these tools when describing cookies.

We are unable to provide you with access to Anonymous Information about you because we are unable to attribute any Anonymous Information to any specific user. Moreover, when it comes to Anonymous Information processed within YouTube, SoundCloud, Disqus and social plug-ins, we do not even have access to this information, and we do not need this information for anything – it is processed only to enable the YouTube player, SoundCloud, Disqus comments and social plugins could work.

However, you can object to the processing of Anonymous Information about you by disabling YouTube, SoundCloud, Disqus cookies and social plug-ins in the cookie settings by clicking the link in the relevant content in the footer of the website. However, keep in mind that by doing this you will lose the ability to use the YouTube player, SoundCloud, Disqus and social plug-ins.

#7: How long will we keep your personal data?

Data storage periods are indicated separately for each processing purpose. You will find this information within the details for each separate processing purpose. Most data is deleted after the limitation period for claims expires.

#8: Who are the recipients of your personal data?

We will venture to say that modern business cannot do without services provided by third parties. We also use such services. Some of these services involve the processing of your personal data. External service providers that are involved in the processing of your personal data are:

hosting provider who stores data on the server,
cloud computing service provider where files that may contain your personal data are stored,
provider of the mailing system in which your data is stored if you are a newsletter subscriber,
CRM system provider in which we store your data to improve the customer service process and for archival purposes,
provider of the invoicing system where your data is stored for the purpose of issuing an invoice,
an accounting office that processes your data visible on invoices,
an entity providing technical support services that obtains access to data if the technical work carried out concerns areas where personal data are located,
other subcontractors who gain access to the data if the scope of their activities requires such access.

All entities listed above process your data on the basis of concluded contracts for entrusting the processing of personal data and guarantee an adequate level of personal data protection.

If necessary, your data may be made available to a legal advisor or a lawyer bound by professional secrecy. The need may result from the need to seek legal assistance requiring access to your personal data.

Your personal data may also be transferred to tax offices to the extent necessary to fulfill tax, settlement and accounting obligations. This applies in particular to all declarations, reports and other accounting documents containing your personal data.

Moreover, if necessary, your personal data may be made available to entities, bodies or institutions authorized to gain access to data on the basis of legal provisions, such as police and security services, courts and prosecutor’s offices.

Your data is made available to courier companies to the extent necessary to deliver the order. These companies become independent administrators of your personal data.

Moreover, bWe participate in the Ceneo Trusted Opinions program. During the ordering process, you may consent to the transfer of your order-related data in order to examine your opinion on the level of satisfaction with your purchase. If you give such consent, your data will be made available to Ceneo pl. Sp. z o. o., which will thus become the administrator of your personal data. Details regarding data processing by Ceneo are described in Ceneo’s regulations: http://info.ceneo.pl/regulamin/.

Furthermore, when it comes to Anonymous Information, providers of tools or plug-ins that collect Anonymous Information have access to it. The providers of these tools are independent administrators of the data collected in them and may share this data on the terms specified in their own regulations and privacy policies, which I have no influence on.

#9: Do we transfer your data to third countries or international organizations?

Yes, some of the processing of your personal data may involve transferring it to third countries.

We transfer your personal data to third countries in connection with the use of tools that store personal data on servers located in third countries, in particular in the USA. Providers of these tools guarantee an adequate level of personal data protection through appropriate compliance mechanisms provided for by the GDPR, in particular through the use of standard contractual clauses.

Personal data is stored on servers located in third countries using the following tools:

MailChimp mailing system, provided by Rocket Science Group LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA – regarding your name, e-mail address, IP address and statistical information related to your reactions to the messages sent the news.

Rocket Science Group LLC ensures an adequate level of personal data protection by using compliance mechanisms provided for by the GDPR, in particular by using standard contractual clauses.

We would also like to remind you here that we use external tools that may collect Anonymous Information. We have mentioned this several times within this policy, including in response to the previous question. Providers of these tools often use servers located around the world, in particular in the United States of America (USA), to store the collected information.

#10: Do we use profiling? Do we make automated decisions based on your personal data?

We do not make decisions regarding you based solely on automated processing, including profiling, that would produce legal effects for you or significantly affect you in a similar way.

Yes, we use tools that can take specific actions depending on the information collected as part of tracking mechanisms, but we believe that these actions do not have a significant impact on you because they do not differentiate your situation as a customer and do not affect the terms of the contract you may conclude with us etc.

Using specific tools, we can, for example, direct personalized advertisements to you based on previous actions you have taken on the website or suggest products that may interest you. We are talking about the so-called behavioral advertising. We encourage you to learn more about behavioral advertising, especially regarding privacy issues. Detailed information, including the ability to manage behavioral advertising settings, can be found here here.

We emphasize that within the tools I use, I only have access to Anonymous Information. This information is stored on the servers of the suppliers of individual tools, and these servers can usually be located all over the world.

#11: What rights do you have in relation to the processing of your personal data?

The GDPR grants you the following potential rights related to the processing of your personal data:

the right to access your data and receive a copy thereof,
the right to rectify (correct) your data,
the right to delete data (if in your opinion there are no grounds for us to process your data, you can request that we delete it),
the right to limit data processing (you can request that we limit data processing only to storing it or performing activities agreed with you if, in your opinion, we have incorrect data or we process it unjustifiably),
the right to object to data processing (you have the right to object to data processing on the basis of legitimate interest; you should indicate a special situation that, in your opinion, justifies our cessation of processing covered by the objection; we will stop processing your data for these purposes unless we demonstrate that the basis for our data processing overrides your rights or that your data is necessary for us to establish, pursue or defend claims),
the right to transfer data (you have the right to receive from us in a structured, commonly used, machine-readable format the personal data that you provided to us under the contract or your consent; you can instruct us to send this data directly to another entity),
the right to withdraw consent to the processing of personal data, if you have previously expressed such consent,
the right to lodge a complaint with the supervisory authority (if you find that we are processing your data unlawfully, you may submit a complaint to the President of the Office for Personal Data Protection or other competent supervisory authority).

The rules related to the implementation of the above-mentioned rights are described in detail in Art. 16 – 21 GDPR. We encourage you to familiarize yourself with these regulations. For our part, we consider it necessary to explain to you that the rights indicated above are not absolute and you will not be entitled to all processing activities of your personal data.

We emphasize that you always have one of the rights indicated above – if you believe that we have violated the provisions on the protection of personal data while processing your personal data, you have the opportunity to lodge a complaint with the supervisory authority (President of the Personal Data Protection Office).

You can also always ask us to provide you with information about what data we have about you and for what purposes we process it. Just send a message to the address biuro@wydajnyweb.pl . However, we have made every effort to ensure that the information you are interested in is comprehensively presented in this privacy policy. You can also use the e-mail address provided above in case of any questions related to the processing of your personal data.

#12: Do we use cookies and what exactly are they?

Our website, like almost all other websites, uses cookies.

Cookies are small text information stored on your end device (e.g. computer, tablet, smartphone), which can be read by our IT system (own cookies) or third-party IT systems (third-party cookies). Cookies may save and store certain information, which can then be accessed by IT systems for specific purposes.

Some of the cookies we use are deleted after the end of the web browser session, i.e. after closing it (so-called session cookies). Other cookies are saved on your end device and enable your browser to be recognized the next time you visit the website (persistent cookies).

If you want to learn more about cookies as such, you can read, for example: with this material.

#13: On what basis do we use cookies?

We use cookies based on your consent, except when cookies are necessary for the proper provision of services to you electronically.

Cookies that are not necessary for the proper provision of the service electronically remain blocked until you consent to the use of cookies. During your first visit to the website, we display a message asking for your consent along with the option to manage cookies, i.e. decide which cookies you agree to and which ones you want to block.

Remember that disabling or limiting the use of cookies may prevent you from using some of the functions available on our website and may cause difficulties in using the website as well as many other websites that use cookies. For example, if you block cookies from social networking plug-ins, buttons, widgets and social functions implemented on the website may be unavailable to you.

#14: Can you disable cookies?

Yes, you can manage cookie settings in your web browser. You can block all or selected cookies. You can also block cookies for specific websites. You can also delete previously saved cookies and other website and plug-in data at any time.

Web browsers also offer the option of using incognito mode. You can use it if you do not want information about visited websites and downloaded files to be saved in your browsing and download history. Cookies created in incognito mode are deleted when all incognito windows are closed.

Browser plug-ins are also available to enable control over cookies, such as: Ghostery. The option to control cookies may also be provided by additional software, in particular anti-virus packages, etc.

In addition, there are tools available on the Internet that allow you to control certain types of cookies, in particular: collective management of behavioral advertising settings.

We also give you the ability to control cookies directly from our website. We have implemented a special cookie management mechanism that allows you to block cookies that you do not wish to have.

Remember that disabling or limiting the use of cookies may prevent you from using some of the functions available on our website and may cause difficulties in using the website as well as many other websites that use cookies. For example, if you block social networking plug-in cookies, the buttons, widgets and social functions implemented on my website may be unavailable to you.

#15: For what purposes do we use first-party cookies?

Own cookies are used to ensure the proper functioning of individual website mechanisms, such as remembering the contents of the shopping cart for a specified period of time after adding selected products to it, correct submission of forms visible on the website, handling newsletter forms, etc.

Own cookies also store information about your cookie settings defined via the cookie management mechanism.

#16: What third-party cookies are used?

Our website uses the following third-party cookies:

Google Analytics,
Google Ads,
Hotjar,
Facebook Custom Audiences,
Facebook Connect and other social plugins,
Disqus
SoundCloud,
YouTube.

Details about individual third-party cookies are described below.

Google Analytics – details

We use Google Analytics provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. We carry out activities in this area based on our legitimate interest in creating statistics and analyzing them in order to optimize the website.

In order to use Google Analytics, we have implemented a special Google Analytics tracking code in the website code. The tracking code uses cookies from Google LLC for the Google Analytics service. You can block the Google Analytics tracking code at any time by installing browser add-on provided by Google.

Google Analytics automatically collects information about your use of the website. The information collected in this way is most often transferred to Google servers, which may be located around the world, and stored there.

Due to the IP anonymization that we have activated, Your IP address is shortened before being forwarded. Only in exceptional cases is the full IP address transferred to Google servers and shortened there. The anonymized IP address transmitted by your browser as part of Google Analytics is generally not combined with other Google data.

I emphasize that within Google Analytics I only have access to Anonymous Information.

Google Analytics and Google Analytics 360 services have been certified by the independent security standard ISO 27001. ISO 27001 is one of the most widely recognized standards in the world and certifies that systems supporting Google Analytics and Google Analytics 360 meet the appropriate requirements.

If you are interested in details related to Google’s use of data from websites and applications that use Google services, I encourage you to read this information.

Hotjar – details

We use the Hotjar tool to better understand your needs and optimize our website in terms of your experience of using it, which is our legitimate interest. The tool is provided by an external entity, i.e. Hotjar Limited, Level 2, St Julian’s Business Centre, 3, Elia Zammit Street, St Julian’s STJ 1000, Malta.

Hotjar records every visitor to our website and allows you to play a video of their movement on our website, as well as generate the so-called heat maps. As part of the Hotjar tool, we do not have access to information that allows us to identify you because Hotjar does not record the process of completing forms. The information we have access to within Hotjar is, in particular:

information about the operating system and web browser you are using,
subpages you view on our website,
time spent on our website and its subpages,
transitions between individual subpages on our website,
the source from which you come to our website,
places where you click with the mouse.

In order to use Hotjar, we have implemented a special Hotjar tracking code in the code of our website. The tracking code uses cookies from Hotjar Limited. The information collected in cookies is stored by Hotjar as part of a pseudonymous user profile. Neither Hotjar nor we use this information to identify you.

You can object to Hotjar creating your user profile, Hotjar storing information about your use of our website and the use of Hotjar cookies here: https://www.hotjar.com/legal/compliance/opt-out.

If you are interested in details related to data processing within Hotjar, we encourage you to read Hotjar’s privacy policy: https://www.hotjar.com/legal/policies/privacy.

Google Ads – details

We use the remarketing functions available within the Google AdWords system operated by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. We carry out activities in this area based on our legitimate interest in marketing our own products or services.

When you visit our website, a Google remarketing cookie is automatically left on your device and collects information about your activity on our website. Thanks to the information collected in this way, we are able to display advertisements within the Google network depending on your behavior on our website. For example, if you display a product, information about this fact will be recorded by the remarketing cookie, which will allow us to direct you an advertisement regarding this product or any other advertisement that we consider appropriate. This advertisement will be displayed to you within the Google network while you use the Internet, browse other websites, etc.

We emphasize that when using Google Ads, we only use Anonymous Information.

Using Google AdWords, we are only able to define the groups of recipients we would like our ads to reach. On this basis, Google decides when and how it will present our advertising to you.

Further processing of information only takes place if you have given your consent to Google to combine your browsing history with your account and to use information from your Google account to personalize the advertisements that are displayed on websites. In such a situation, Google will use your data to create and define lists of target groups for remarketing purposes on various devices. For this purpose, Google temporarily combines the collected information with other data in its possession to create target groups.

If you do not want to receive personalized ads, you can manage your ad settings directly on Google: https://adssettings.google.com/.

If you are interested in details related to Google’s use of data from websites and applications that use Google services, please read this information: https://policies.google.com/technologies/partner-sites.

Facebook Custom Audiences – details

As part of the Facebook Ads advertising system provided by Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA, we use the Custom Audiences feature to deliver targeted advertising messages to specific groups of users. We carry out activities in this area based on our legitimate interest in marketing our own products or services.

In order to target you with ads personalized to your behavior on our website, we have implemented Facebook Pixel on the website, which automatically collects information about your use of the website. The information collected in this way is most often transferred to Facebook servers, which may be located around the world, in particular in the United States of America (USA).

The information collected as part of Facebook Pixel is anonymous, i.e. it does not allow us to identify you. Depending on your activity on our website, you may reach a specific group of recipients, but we do not in any way identify individual people belonging to these groups.

Facebook Pixel can track and record, among others: your following behaviors:

displaying the content of a specific page,
going to the checkout within the blog store,
finalizing the purchase in the blog store,
filling out a specific form, e.g. subscribing to a newsletter.

However, we would like to inform you that Facebook may combine the collected information with other information about you collected as part of your use of the Facebook website and use it for its own purposes, including marketing. Such Facebook activities are no longer dependent on us, and you can find information about them directly at Facebook’s privacy policy. You can also manage your privacy settings from your Facebook account. Here you will find useful information in this regard.

Facebook Connect and other social plug-ins – details

Our website uses plug-ins, buttons and other social media tools, hereinafter collectively referred to as “plug-ins”, provided by social networking sites such as Facebook, Instagram, LinkedIN, Twitter.

When displaying a website containing a plug-in of a given social networking site, your browser sends information about your visit to the administrator of that social networking site. Since the plug-in is a fragment of a social networking site embedded in our website, the browser sends information about a request to download the content of a given social networking site to our website.

The plug-ins collect certain information about you, such as your user ID, the website you are visiting, the date and time, and other information about your web browser.

The administrators of social networking sites use some of this information to personalize the viewing conditions of our website. For example, when you visit a page with a “Like” button, the social media administrator needs to know who you are in order to show you which of your friends also like our page.

The information collected by plug-ins may also be used by social media administrators for their own purposes, such as improving their own products, creating user profiles, analyzing and optimizing their own activities, and targeting advertising. We have no real influence on how the information collected by plug-ins is then used by social media administrators. You can find details in this regard in the regulations and privacy policies of individual social networking sites.

Social networking plug-ins collect and transmit information to the administrators of these websites even when you browse our website without being logged in to your social networking account. However, the browser then sends a more limited set of information.

If you have logged in to one of the social networking sites, the website administrator will be able to directly assign your visit to our website to your profile on a given social networking site.

If you do not want social networking sites to assign the data collected during your visit to our website directly to your profile on a given website, you must log out of that website before visiting our website. You can also completely prevent plug-ins from being loaded on the website by using appropriate extensions for your browser, e.g. script blocking.

In addition, the use of some plug-ins may involve publishing certain information on your social media profiles. For example, information about clicks on the “Like” button may be available on your Facebook timeline. Of course, if you share some content on your social media using plugins embedded on my website, this share will naturally be visible in your profile.

When it comes to details related to the processing of information collected by plug-ins by the administrators of social networking sites, in particular the purpose and scope of data collection and their further processing and use by the administrators, as well as the possibility of contact and your rights in this regard and the possibility of making settings ensuring the protection of your privacy, you will find everything in the privacy policies of individual service providers:

Disqus – details

Our website uses the Disqus comment system operated by an external entity, i.e. Disqus, Inc., 717 Market St San Francisco, CA 94103, USA.

When you view a comment page powered by Disqus, Disqus sends one or more cookies to your device that identifies your web browser. Disqus cookies are responsible for the proper functioning of the comment system, in particular they improve the login process. Disqus cookies also collect information on how you use our website (e.g. subpages you visit, links you click) in order to analyze your activity and personalize the content displayed to you within the Disqus system, including advertisements.

If Disqus displays advertisements, it uses technologies that support this process, such as Google, Polymorph, ServeBid, which may set cookies for the purposes of marketing personalization, linking advertisements with subsequent activities, and limiting how often individual advertisements are displayed to you.

Remember that you use the Disqus comment system as its own user, based on the Disqus regulations and privacy policy. Disqus is an independent entity that provides electronic services to you, independent of us. Details regarding the rules of using the Disqus system, including privacy protection, can be found in the documents provided directly by Disqus:

SoundCloud – details

SoundCloud widgets are embedded on our websites, allowing you to play recordings available on SoundCloud directly from our websites. The operator of the SoundCloud website is SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany.

When you visit a site with an embedded SoundCloud widget, SoundCloud receives certain information, including information about the site you visited and your interactions with the widget. SoundCloud and the widget can recognize you, in particular using cookie technology. SoundCloud uses the information collected in this way to ensure the correct and safe functioning of the widget, analysis and optimization of the services provided by SoundCloud, as well as for personalization and advertising purposes.

Please remember that when you play recordings available on SoundCloud, you are using services provided electronically by SoundCloud. SoundCloud is an independent entity that provides electronic services to you, independent of us. You can find details on the principles of using SoundCloud, including privacy protection, in the documents provided directly by SoundCloud:

statute: https://soundcloud.com/terms-of-use,
privacy policy: https://soundcloud.com/pages/privacy,
cookie policy: https://soundcloud.com/pages/cookies.

YouTube – details

YouTube widgets are embedded on our websites, allowing you to play recordings available on YouTube directly from our websites. YouTube is operated by Google LLC.

Videos are embedded on the website in privacy protection mode. Based on information provided by YouTube, this means that no cookies are saved on your device and Google does not collect any information about you until you play the recording.

When you play a recording, YouTube saves cookies on your device and receives information that you played the recording from a specific website, even if you do not have a Google account or are not currently logged in. If you have logged in to your Google account, the service provider will be able to directly assign your visit to our website to your account. The purpose and scope of data collection and its further processing and use by Google, as well as the possibility of contact and your rights in this regard and the possibility of making settings to protect your privacy are described in Google’s privacy policy.

If you do not want Google to assign data collected during video playback directly to your profile, you must log out of your account before playing the video. You can also completely prevent plug-ins from being loaded on the website by using appropriate extensions for your browser, e.g. script blocking.

Information collected in cookies related to YouTube videos embedded on our websites is used by Google to ensure proper and safe functioning of the widget, analysis and optimization of the services provided by YouTube, as well as for personalization and advertising purposes.

Remember that when playing recordings available on YouTube, you are using services provided electronically by Google LLC. Google LLC is an independent entity that provides electronic services to you, independent of us. You can find details on YouTube’s rules of use, including privacy protection, in the documents provided directly by YouTube:

statute: https://www.youtube.com/t/terms,
privacy policy: https://policies.google.com/privacy

#17: Do we track your behavior on our website?

Yes, we use tools Google Analytics, Google AdWords, Hotjar oraz Facebook Custom Audiences, which involve collecting information about your activities on our website. These tools were described in detail in the question about third-party cookies, so we will not repeat this information here.

#18: Are we targeting you with targeted ads?

Yes, we use Facebook Ads oraz Google Ads, within which we can direct advertisements to specific target groups defined based on various criteria such as age, gender, interests, profession, work, and activities previously undertaken on our website. These tools were described in detail in the question about third-party cookies, so we will not repeat this information here.

§ 19: How can you manage your privacy?

The answer to this question can be found in many places in this privacy policy when describing individual tools, behavioral advertising, cookie consent, etc. However, for your convenience, we have once again collected this information in one place. Below you will find a list of options for managing your privacy.

cookie settings in the web browser,
browser plug-ins supporting cookie management, e.g. Ghostery,
additional software managing cookies,
incognito mode in the web browser,
behavioral advertising settings, e.g. youronlinechoices.com,
cookie management mechanism on our website,
Google Analytics Opt-out: https://tools.google.com/dlpage/gaoptout,
Google Ads Settings: https://adssettings.google.com/,
Facebook Ads Settings: https://www.facebook.com/ads/settings,
HotJar Opt-out: https://www.hotjar.com/legal/compliance/opt-out

#20: What are server logs?

Using the website involves sending queries to the server where the website is stored. Each query sent to the server is saved in the server logs.

Logs include, among others: Your IP address, server date and time, information about the web browser and operating system you are using. Logs are saved and stored on the server.

The data saved in the server logs is not associated with specific people using the website and is not used by us to identify you.

Server logs are only auxiliary material used to administer the website, and their content is not disclosed to anyone other than persons authorized to administer the server.

#21: Is there anything else you should know?

As you can see, the subject of personal data processing, the use of cookies and managing generally understood privacy is quite complicated. We have made every effort to ensure that this document provides you with the most comprehensive knowledge possible on issues that are important to you. If anything is unclear to you, you want to learn more or just want to talk about your privacy, please write to us at biuro@wydajnyweb.pl .

#22: Is this privacy policy subject to change?

Yes, we may modify this privacy policy, in particular due to technological changes and changes in legal regulations. If you are a registered user, you will receive a message about any change to the privacy policy. In addition, all archived versions of the privacy policy are linked below.

Privacy and cookies Policy